Introducing Espresso, the Brand Infiltration agency
View more documents from Marta Kagan.
I’m all for social media (and am involved with some of this NHS stuff), but even the lamen knows that Facebook’s Targeted Ads deliver some of the lowest CTRs of any ad networ.
Is someone really giving these trusts the best advice possible?
State of the Art - Bing, the Imitator, Often Goes Google One Better - News Analysis - NYTimes.com
How To Develop A Facebook Page That Attracts Millions of Fans
Some really good stuff in here - not immediately obvious tactics but very useful nonetheless!
"Now I’m not saying that generating revenue through social media efforts is the end goal. But for a company like us, there’s a place for it."